About

Owen Wild

Founder, Highlands Advisory Group. B2B Tech GTM & Revenue Architect. 20+ years of building the product marketing and go-to-market strategies that turn market opportunity into revenue.

Owen Wild
20+
Years B2B Tech GTM
$10M–$150M
ARR Sweet Spot
Strategic
Partner, Not a Vendor
The Story

Built for the moments
when GTM must perform.

For more than 20 years, I've worked inside some of the most demanding environments in B2B technology - where the pressure to grow revenue, enter new markets, and align complex organizations never lets up.

I've sat in the rooms where strategy gets made and in the trenches where it either works or falls apart. I've built go-to-market motions from scratch, redesigned enterprise sales playbooks, and - most importantly - repositioned products in ways that unlocked markets people didn't think were accessible.

"What I've learned is this: most B2B tech companies don't have a product problem. They have an architecture problem - between how they see their market, how they tell their story, and how their teams execute against it. When those three things aren't aligned, even great products underperform."

I now work with a select number of B2B tech companies at a time as a strategic partner, not a vendor. I don't parachute in with a framework and disappear. I work alongside leadership teams to design the strategy, build the narrative, and construct the go-to-market motion that connects them. Then I help execute it.

The goal is always the same: clarity, momentum, and a system that keeps working.

What Distinguishes This Practice

Strategic Repositioning

My proudest career win involved repositioning a product that unlocked an entirely new market segment, measurably transforming pipeline and enterprise win rates.

Enterprise Sales Motion Design

Building and rebuilding the playbooks, methodologies, and enablement frameworks that enterprise sales teams actually use - and that scale past the engagement.

Executive Narrative

Constructing the board-level and C-suite stories that align organizations and create conviction around a single revenue direction.

Working Style

Alongside you. Not above you.

Owen's working style is collaborative. The goal is always to leave the organization stronger and more capable than he found it. A small number of engagements at a time ensures every client receives genuine senior attention, with every project led and delivered at the senior level.

"If your revenue engine isn't performing the way your product deserves - let's talk."
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