Founder, Highlands Advisory Group. B2B Tech GTM & Revenue Architect. 20+ years of building the product marketing and go-to-market strategies that turn market opportunity into revenue.
For more than 20 years, I've worked inside some of the most demanding environments in B2B technology - where the pressure to grow revenue, enter new markets, and align complex organizations never lets up.
I've sat in the rooms where strategy gets made and in the trenches where it either works or falls apart. I've built go-to-market motions from scratch, redesigned enterprise sales playbooks, and - most importantly - repositioned products in ways that unlocked markets people didn't think were accessible.
I now work with a select number of B2B tech companies at a time as a strategic partner, not a vendor. I don't parachute in with a framework and disappear. I work alongside leadership teams to design the strategy, build the narrative, and construct the go-to-market motion that connects them. Then I help execute it.
The goal is always the same: clarity, momentum, and a system that keeps working.
My proudest career win involved repositioning a product that unlocked an entirely new market segment, measurably transforming pipeline and enterprise win rates.
Building and rebuilding the playbooks, methodologies, and enablement frameworks that enterprise sales teams actually use - and that scale past the engagement.
Constructing the board-level and C-suite stories that align organizations and create conviction around a single revenue direction.
Owen's working style is collaborative. The goal is always to leave the organization stronger and more capable than he found it. A small number of engagements at a time ensures every client receives genuine senior attention, with every project led and delivered at the senior level.
"If your revenue engine isn't performing the way your product deserves - let's talk."Get in Touch