Engagements

How we work together

Every engagement is senior, focused, and designed to leave the organization stronger and more capable. A small number of clients at a time ensures genuine strategic attention, not framework delivery.

GTM Strategy Sprint

For companies that need to sharpen the fundamentals of their go-to-market — or build them for the first time. This engagement moves fast, with a clear output at every stage.

The Sprint is structured for companies that know their GTM isn't working as well as it should, but haven't yet been able to diagnose exactly where and why.

What's Delivered
  • Tightly defined ideal customer profile (ICP) with prioritized segments
  • Channel strategy — where to focus sales and marketing effort
  • Messaging framework aligned to ICP and buying stage
  • Clear go-to-market roadmap the team can act on

Product Marketing Foundation

For companies that need to build the product marketing layer underneath their go-to-market strategy. This engagement establishes the buyer intelligence, competitive positioning, and messaging infrastructure that makes every other GTM effort more effective.

The right foundation for any company preparing to scale sales, enter a new market, or realign around a redefined ICP.

What's Delivered
  • ICP architecture and buyer persona development
  • Win/loss analysis and buyer insight framework
  • Competitive positioning and differentiation map
  • Messaging hierarchy from category to persona to use case
  • Sales enablement starter kit

Positioning & Messaging

For companies whose product has evolved faster than their story. Positioning drift is one of the most common and costly GTM problems at the growth stage — this engagement fixes it directly.

The outcome is a messaging architecture the whole organization can use: crisp, differentiated, and built around how the best customers actually buy.

What's Delivered
  • Sharpened market position with defensible differentiation
  • Competitive positioning map — where you win and why
  • Messaging hierarchy from category to persona to use case
  • Narrative framework for sales, marketing, and leadership

Revenue Architecture

The full engagement. For companies whose go-to-market needs to be rebuilt — not refined. This is a deep, end-to-end reset of the positioning, narrative, sales motion, and team alignment that makes revenue growth possible.

This engagement is right for companies approaching a significant growth inflection: a new round, a market expansion, a sales team that needs to scale, or a board that needs conviction in the revenue direction.

What's Delivered
  • Complete market positioning and competitive differentiation
  • Revenue narrative for board, C-suite, and enterprise buyers
  • Enterprise sales motion and playbook
  • Sales and marketing alignment framework
  • ICP definition, pipeline architecture, and RevOps recommendations
  • Team enablement and executive alignment sessions

Sales & Marketing Alignment

For companies where sales and marketing are working hard but pulling in different directions. Misalignment between these functions is one of the most reliable predictors of pipeline underperformance.

This engagement creates the shared language, handoff process, and accountability structures that let both teams operate as a unified revenue engine.

What's Delivered
  • Shared ICP and buyer journey definition
  • Unified messaging across marketing and sales
  • Pipeline handoff process and SLA framework
  • RevOps and reporting recommendations
  • Joint playbook both teams commit to

Fractional GTM Leadership

For companies that need embedded senior GTM leadership without the timing or cost of a full-time executive hire. Owen operates as an active member of the leadership team — setting direction, guiding execution, and ensuring the revenue strategy stays on course.

This is the right choice when the company needs someone who owns the strategic layer of GTM, not just advises on it.

What's Delivered
  • Ongoing GTM strategy ownership and execution oversight
  • Team guidance and senior mentorship for marketing and sales leaders
  • Executive alignment — board prep, investor narrative, QBR support
  • Rapid response to strategic pivots and market shifts
  • Monthly reporting cadence and strategic review
Who This Is For

B2B tech companies between
$10M and $150M ARR.

The strategy that worked at Series A breaks at Series C. Sales teams execute without a coherent playbook. Marketing and sales pull in different directions. These companies often can't justify a full-time senior hire to fix it. That gap is what this practice is built for.

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